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2018 POLLIE CATEGORIES

 

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CLICK HERE FOR FULL LIST OF CATEGORIES AND DESCRIPTIONS


OVERALL

CANDIDATE DIVISION
A01    Direct Mail Campaign - Democrat
A02    Direct Mail Campaign - Republican
A03    Television Campaign - Democrat
A04    Television Campaign - Republican
A05    Digital or Internet Campaign - Democrat
A06    Digital or Internet Campaign - Republican
A07    Phone Campaign - Democrat
A08    Phone Campaign - Republican
A09    Radio Campaign - Democrat
A10    Radio Campaign - Republican

 


A11    Fundraising Campaign - Democrat
A12    Fundraising Campaign - Republican
A13    Field Campaign - Democrat
A14    Field Campaign - Republican
A15    Best Use of Opposition Research -
           Democrat

A16    Best Use of Opposition Research -
           Republican

A17    Best in Show - Democrat
A18    Best in Show - Republican

 

BALLOT INITIATIVE DIVISION
A19    Direct Mail Campaign
A20    Television Campaign
A21    Digital or Internet Campaign
A22    Phone Campaign
A23    Radio Campaign
A24    Best in Show
PUBLIC AFFAIRS DIVISION
A25    Direct Mail Campaign
A26    Television Campaign
A27    Digital or Internet Campaign
A28    Phone Campaign
A29    Radio Campaign
A30    Best in Show

DIRECT MAIL

CANDIDATE DIVISION
B01    For Governor
B02    For Down-Ballot Statewide
B03    For Mayor
B04    For State Legislature
B05    For Local/Municipal/Regional
B06    For Special Election - U.S. Senate
B07    For Special Election - U.S. House of
           Representatives

B08    For Special Election - State Legislature
B09    For PAC/Super PAC
B10    For Organization
B11    Bilingual/Multilingual/Foreign
           Language

 


B12    Early Voting/Absentee/Vote-by-Mail
B13    Best Use of Humor
B14    Best Use of Negative or Contrast
B15    Best Use of Illustration
           or Photography

B16    Best Use of Social Pressure
B17    Best Use of Slate Mail
B18    GOTV
B19    Independent Expenditure Campaign
           - Governor

B20    Independent Expenditure Campaign
           - Down-Ballot Statewide

B21    Independent Expenditure Campaign
           - Mayor

 


B22    Independent Expenditure Campaign
           - State Legislature

B23    Independent Expenditure Campaign
           - Local/Municipal/Regional

B24    Independent Expenditure Campaign
           - Special Election - U.S. Senate

B25    Independent Expenditure Campaign
           - Special Election - U.S. House of
           Representatives

B26    Independent Expenditure Campaign
           - Special Election - State Legislature
BALLOT INITIATIVE DIVISION
B27    For Statewide
B28    For Local
B29    GOTV
B30    Bilingual/Multilingual/Foreign
           Language

B31    Best Use of Negative or Contrast
B32    Best Use of Social Pressure
PUBLIC AFFAIRS DIVISION
B33    For National
B34    For Statewide
B35    For Local
MISCELLANEOUS
B36    Best Use of Opposition Research

TELEVISION

CANDIDATE DIVISION
C01    For Governor
C02    For Down-Ballot Statewide
C03    For Mayor
C04    For State Legislature
C05    For Local/Municipal/Regional
C06    For Special Election - U.S. Senate
C07    For Special Election - U.S. House of
           Representatives

C08    For Special Election - State Legislature
C09    For PAC/Super PAC
C10    Bilingual/Multilingual/Foreign
           Language

 


C11    Best Use of Humor
C12    Best Use of Negative or Contrast
C13    Best Use of Personality or Celebrity
C14    Independent Expenditure Campaign
           - Governor

C15    Independent Expenditure Campaign
           - Down-Ballot Statewide

C16    Independent Expenditure Campaign
           - Mayor

C17    Independent Expenditure Campaign
           - State Legislature

 


C18    Independent Expenditure Campaign
           - Local/Municipal/Regional

C19    Independent Expenditure Campaign
           - Special Election - U.S. Senate

C20    Independent Expenditure Campaign
           - Special Election - U.S. House of
           Representatives

C21    Independent Expenditure Campaign
           - Special Election - State Legislature
BALLOT INITIATIVE DIVISION
C22  For Statewide
C23  For Local
C24  Bilingual/Multilingual/Foreign
         Language
PUBLIC AFFAIRS DIVISION
C25    For National
C26    For Statewide/Local

DIGITAL/INTERNET

CANDIDATE DIVISION
D01    Internet Advertising - Governor
D02    Internet Advertising - Down-Ballot
            Statewide

D03    Internet Advertising - Mayor
D04    Internet Advertising - State Legislature
D05    Internet Advertising -
           Local/Municipal/Regional

D06    Internet Advertising - Special Election -
           U.S. Senate

D07    Internet Advertising - Special Election -
           U.S. House of Representatives

D08    Internet Advertising - Special Election -
           State Legislature

D09    Internet Advertising - Best Use of Search
           Engine Marketing

D10    Internet Advertising - Best Use of Targeting
D11    Internet Advertising - Best Use of Email
           Marketing for Digital Acquisition Campaign

D12    Website - Governor
D13    Website - Down-Ballot Statewide
D14    Website - Mayor

 


D15    Website - State Legislature
D16    Website - Local/Municipal/Regional
D17    Website - Special Election - U.S. Senate
D18    Website - Special Election - U.S. House of
           Representatives

D19    Website - Special Election - State
           Legislature

D20    Bilingual/Multilingual/Foreign Language
D21    Best Use of Twitter
D22    Best Use of Facebook
D23    Best Use of Snapchat
D24    Best Use of YouTube
D25    Best Use of Google
D26    Best Use of Video
D27    Best Use of a Meme
D28    Best Use of a Mobile app
D29    Best Use of Email Marketing
           (Non-Fundraising)

D30    Best Use of Humor
D31    Best Use of Negative or Contrast
D32    Best Use of Internet Radio

 


D33    Best Use of Social Media - Digital
           Acquisition Campaign

D34    Web Video
D35    Independent Expenditure Campaign
           - Governor

D36    Independent Expenditure Campaign
           - Down-Ballot Statewide

D37    Independent Expenditure Campaign
           - Mayor

D38    Independent Expenditure Campaign
           - State Legislature

D39    Independent Expenditure Campaign
           - Local/Municipal/Regional

D40    Independent Expenditure Campaign
           - Special Election - U.S. Senate

D41    Independent Expenditure Campaign
           - Special Election - U.S. House of
           Representatives

D42    Independent Expenditure Campaign
           - Special Election - State Legislature
BALLOT INITIATIVE DIVISION
D43    Internet Advertising
D44    Website
D45    Best Use of Email Marketing
           (Non-Fundraising)

D46    Best Use of Internet Radio
D47    Best Use of Social Media
D48    Web Video
PUBLIC AFFAIRS DIVISION
D49    Internet Advertising
D50    Website
D51    Best Use of Email Marketing
           (Non-Fundraising)

D52    Best Use of Internet Radio
D53    Best Use of Social Media
D54    Web Video

PHONES

CANDIDATE DIVISION
E01    Automated Calls
E02    Live Calls
E03    Telephone Town Hall Call/Forum Call

 

BALLOT INITIATIVE DIVISION
E04    Live Calls
E05    Telephone Town Hall Call/Forum Call

 

PUBLIC AFFAIRS DIVISION
E06    Patch-Through Program Autodial/Live
E07    Telephone Town Hall Call/Forum Calls
MISCELLANEOUS
E08    Best Use of Mobile Application
E09    Best Use of Mobile Technology
E10    Best Use of Social Science Research
E11    Innovative Use of Automated SMS
           Technology

RADIO

CANDIDATE DIVISION
F01    For Governor
F02    For Down-Ballot Statewide
F03    For Mayor
F04    For State Legislature
F05    For Local/Municipal/Regional
F06    For Special Election - U.S. Senate
F07    For Special Election - U.S. House of
           Representatives

F08    For Special Election - State Legislature
F09    For PAC/Super PAC
F10    Bilingual/Multilingual/Foreign Language
F11    Best Use of Humor
F12    Best Use of Negative or Contrast
F13    Independent Expenditure Campaign

 

BALLOT INITIATIVE DIVISION
F14    Best Use of Radio

 

PUBLIC AFFAIRS DIVISION
F15    Best Use of Radio

FUNDRAISING

G01    Best Use of Direct Mail
G02    Best Use of Email
G03    Best Use of Social Media
G04    Best Use of Website/Donation
           Page

G05    Best Use of a Landing Page for
           Digital Fundraising

G06    Best Use of a Mobile App for
           Digital Fundraising

G07    Best Use of Phones
G08    For PAC/Super PAC Fundraising
G09    For Use of Trade Association
           Fundraising

G10    Fundraising Gift With Donation
G11    Fundraising Event

NEWSPAPER

H01    Full Page
H02    Less Than Full Page
H03    Insert

COLLATERAL

I01    Billboard
I02    Door Hanger
I03    Logo
I04    Mass Transit/Bus Sign
I05    Most Original/Innovative
          Collateral Material

I06    Non-Mail Brochure
I07    Yard/Outdoor Sign

FIELD

J01    Paid Field Program
J02    Field Program - Congressional or Statewide
J03    Field Program - Local/Municipal/Regional
J04    Field Program - Special Election
J05    Field Program - Ballot Initiative
J06    GOTV - Congressional or Statewide
J07    GOTV - Local/Municipal/Regional
J08    GOTV - Special Election
J09    GOTV - Ballot Initiative

 

J10    Ballot Access - Petition Collection
J11    Grassroots Program - Public Affairs/Issue
          Advocacy

J12    Absentee/Early Voting Program
J13    Voter Registration Program
J14    Voter ID Program
J15    Walk/Handout Piece
J16    Best Use of Analytics

STUDENT

K01    Best Campaign Plan

 

Questions? If you have any additional questions, you can contact Jenn Cutri, Pollie Contest Manager, at (703) 245-8022 or jcutri@theaapc.org