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2017 POLLIE CATEGORIES

 

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FULL LIST OF CATEGORIES AND DESCRIPTIONS AVAILABLE HERE


OVERALL

CANDIDATE DIVISION
A01    Direct Mail Campaign
A02    Television Campaign
A03    Digital or Internet Campaign
A04    Phone Campaign
A05    Radio Campaign
A06    Fundraising Campaign
A07    Best Use of Opposition Research
A08    Best in Show

 

BALLOT INITIATIVE DIVISION
A09    Direct Mail Campaign
A10    Television Campaign
A11    Digital or Internet Campaign
A12    Phone Campaign
A13    Radio Campaign
A14    Best in Show

 

PUBLIC AFFAIRS DIVISION
A15    Direct Mail Campaign
A16    Television Campaign
A17    Digital or Internet Campaign
A18    Phone Campaign
A19    Radio Campaign
A20    Best in Show

DIRECT MAIL

CANDIDATE DIVISION
B01    For President
B02    For Governor
B03    For U.S. Senate
B04    For U.S. House of Representatives
B05    For Down-Ballot Statewide
B06    For State Legislature
B07    For Local/Municipal/Regional
B08    For PAC/Super PAC
B09    For Organization
B10    For Special Election

 


B11    Bilingual/Multilingual/Foreign
           Language

B12    Early Voting/Absentee/Vote-by-Mail
B13    Best Use of Humor
B14    Best Use of Negative or Contrast
B15    Best Use of Illustration
           or Photography

B16    Best Use of Social Pressure
B17    Best Use of Slate Mail
B18    GOTV

 


B19    Independent Expenditure Campaign
           - President

B20    Independent Expenditure Campaign
           - Governor

B21    Independent Expenditure Campaign
           - U.S. Senate

B22    Independent Expenditure Campaign
           - U.S. House of Representatives

B23    Independent Expenditure Campaign
           - Down-Ballot
BALLOT INITIATIVE DIVISION
B24    For Statewide
B25    For Local
B26    GOTV
B27    Bilingual/Multilingual/Foreign
           Language

B28    Best Use of Negative or Contrast
B29    Best Use of Social Pressure
PUBLIC AFFAIRS DIVISION
B30    For National
B31    For Statewide
B32    For Local
MISCELLANEOUS
B33    Best Use of Opposition Research

TELEVISION

CANDIDATE DIVISION
C01    For President
C02    For Governor
C03    For U.S. Senate
C04    For U.S. House of Representatives
C05    For Down-Ballot Statewide
C06    For State Legislature
C07    For Local/Municipal/Regional
C08    For PAC/Super PAC
C09    For Special Election
C10    Bilingual/Multilingual/Foreign
           Language

 


C11    Best Use of Humor
C12    Best Use of Negative or Contrast
C13    Best Use of Personality or Celebrity
C14    Independent Expenditure Campaign
           - President

C15    Independent Expenditure Campaign
           - Governor

C16    Independent Expenditure Campaign
           - U.S. Senate

 


C17    Independent Expenditure Campaign
           - U.S. House of Representatives

C18    Independent Expenditure Campaign
           - Down-Ballot
BALLOT INITIATIVE DIVISION
C19  For Statewide
C20  For Local
C21  Bilingual/Multilingual/Foreign
         Language
PUBLIC AFFAIRS DIVISION
C22    For National
C23    For Statewide/Local

DIGITAL/INTERNET

CANDIDATE DIVISION
D01    Internet Advertising - President
D02    Internet Advertising - Governor
D03    Internet Advertising - U.S. Senate
D04    Internet Advertising - U.S. House of
           Representatives

D05    Internet Advertising - Down-Ballot
D06    Internet Advertising - Special
           Election

D07    Internet Advertising - Best Use of
           Search Engine Marketing

D08    Internet Advertising - Best Use of
           Targeting

D09    Website - President

 


D10    Website - Governor
D11    Website - U.S. Senate
D12    Website - U.S. House of
           Representatives

D13    Website - Down-Ballot
D14    Bilingual/Multilingual/Foreign
           Language

D15    Best Use of Email Marketing
           (Non-Fundraising)

D16    Best Use of Humor
D17    Best Use of Negative or Contrast
D18    Best Use of Internet Radio
D19    Best Use of Social Media

 


D20    Web Video
D21    Independent Expenditure Campaign
           - President

D22    Independent Expenditure Campaign
           - Governor

D23    Independent Expenditure Campaign
           - U.S. Senate

D24    Independent Expenditure Campaign
           - U.S. House of Representatives

D25    Independent Expenditure Campaign
           - Down-Ballot
BALLOT INITIATIVE DIVISION
D26    Internet Advertising
D27    Website
D28    Best Use of Email Marketing
           (Non-Fundraising)

D29    Best Use of Internet Radio
D30    Best Use of Social Media
D31    Web Video
PUBLIC AFFAIRS DIVISION
D32    Internet Advertising
D33    Website
D34    Best Use of Email Marketing
           (Non-Fundraising)

D35    Best Use of Internet Radio
D36    Best Use of Social Media
D37    Web Video

PHONES

CANDIDATE DIVISION
E01    Automated Calls - Statewide
           & State Legislature

E02    Automated Calls - Local
E03    Automated Calls - Independent
           Expenditure Campaign

E04    Patch-Through Program -
           Autodial/Live

E05    Live Calls
E06    Telephone Town Hall Call/Forum Call

 

BALLOT INITIATIVE DIVISION
E07    Automated Calls
E08    Patch-Through Program -
           Autodial/Live

E09    Live Calls
E10    Telephone Town Hall Call/Forum Call

 

PUBLIC AFFAIRS DIVISION
E11    Automated Calls
E12    Patch-Through Program -
           Autodial/Live

E13    Live Calls
E14    Telephone Town Hall Call/Forum
           Calls
MISCELLANEOUS
E15    Best Use of Mobile Application
E16    Best Use of Mobile Technology
E17    Best Use of Social Pressure
E18    Best Use of Unusual Phone
           Techniques

E19    Innovative Use of Automated
           Technology

RADIO

CANDIDATE DIVISION
F01    For President
F02    For Governor
F03    For U.S. Senate
F04    For U.S. House of Representatives
F05    For Down-Ballot
F06    For PAC/Super PAC
F07    Bilingual/Multilingual/Foreign
          Language

F08    Best Use of Humor
F09    Best Use of Negative or Contrast
F10    Independent Expenditure Campaign

 

BALLOT INITIATIVE DIVISION
F11    Best Use of Radio

 

PUBLIC AFFAIRS DIVISION
F12    Best Use of Radio

FUNDRAISING

G01    Best Use of Direct Mail
G02    Best Use of Email
G03    Best Use of Social Media
G04    Best Use of Website/Donation
           Page

G05    Best Use of Phones
G06    For PAC/Super PAC Fundraising
G07    For Use of Trade Association
           Fundraising

G08    Fundraising Gift With Donation
G09    Fundraising Event

NEWSPAPER

H01    Full Page
H02    Less Than Full Page
H03    Insert

COLLATERAL

I01    Billboard
I02    Door Hanger
I03    Logo
I04    Mass Transit/Bus Sign
I05    Most Original/Innovative Collateral
         Material

I06    Non-Mail Brochure
I07    Yard/Outdoor Sign

FIELD

J01    Absentee Program
J02    GOTV Program
J03    Best Use of Analytics
J04    Voter ID Program
J05    Walk/Handout Piece

INTERNATIONAL

K01    Direct Mail
K02    Television
K03    Internet or Digital
K04    Phones
K05    Radio
K06    Fundraising
K07    Newspaper
K08    Best in Show

STUDENT

L01    Best Campaign Plan

 

Questions? If you have any additional questions, you can contact Jenn Cutri, Pollie Contest Manager, at (703) 245-8022 or jcutri@theaapc.org