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2020 POLLIE CATEGORIES

 

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CLICK HERE FOR FULL LIST OF CATEGORIES AND DESCRIPTIONS


OVERALL

CANDIDATE DIVISION
A01    Direct Mail Campaign - Democrat
A02    Direct Mail Campaign - Republican
A03    Television Campaign - Democrat
A04    Television Campaign - Republican
A05    Digital or Internet Campaign
           - Democrat

A06    Digital or Internet Campaign
           - Republican

A07    Phone Campaign - Democrat
A08    Phone Campaign - Republican
A09    Radio Campaign - Democrat
A10     Radio Campaign - Republican

 


A11     Fundraising Campaign - Democrat
A12    Fundraising Campaign - Republican
A13    Field Campaign - Democrat
A14    Field Campaign - Republican
A15    Best Use of Opposition Research
           - Democrat

A16    Best Use of Opposition Research
           - Republican

A17    Best in Show - Democrat
A18    Best in Show - Republican

  

BALLOT INITIATIVE DIVISION
A19    Direct Mail Campaign
A20   Television Campaign
A21    Digital or Internet Campaign
A22    Phone Campaign
A23    Radio Campaign
A24    Fundraising Campaign
A25    Best in Show
PUBLIC AFFAIRS/ISSUE ADVOCACY DIVISION
A26    Direct Mail Campaign
A27    Television Campaign
A28    Digital or Internet Campaign
A29    Phone Campaign
A30    Radio Campaign
A31     Fundraising Campaign
A32    Newspaper Campaign
A33    Best PAC Campaign (NEW)
A34    Best in Show

MISCELLANOUS DIVISION
A35     Best New and Unusual Tactic
A36     Best Data Analytics Solution (NEW)
A37     Best Use of Data Analytics/Machine
            Learning
(NEW)


DIRECT MAIL

CANDIDATE DIVISION
B01    For Presidential Primary
B02    For Governor
B03    For Down-Ballot Statewide
B04    For State Legislature
B05    For Mayor
B06    For Local/Municipal/Regional
B07    For Special Election - Federal
B08    For Special Election - Statewide
B09    For Special Election - Local
B10     For PAC/Super PAC
B11      For Organization
B12     Bilingual/Multilingual/Foreign
           Language

 


B13    Early Voting/Absentee/Vote-by-Mail
B14    Best Use of Humor
B15    Best Use of Negative or Contrast
B16    Best Use of Illustration
          or Photography

B17    Best Use of Social Pressure
B18    Best Use of Targeting
B19    Best Use of Slate Mail
B20     GOTV
B21    Independent Expenditure Campaign
           - Presidential Primary

B22    Independent Expenditure Campaign
           - Governor

 


B23    Independent Expenditure Campaign
           - Down-Ballot Statewide

B24    Independent Expenditure Campaign
           - State Legislature

B25    Independent Expenditure Campaign
           - Mayor

B26    Independent Expenditure Campaign
           - Local/Municipal/Regional

B27    Independent Expenditure Campaign
           - Special Election - Federal

B28    Independent Expenditure Campaign
           - Special Election - Statewide

B29    Independent Expenditure Campaign
           - Special Election - Local
BALLOT INITIATIVE DIVISION
B30   For Statewide
B31    For Local
B32    GOTV
B33    Bilingual/Multilingual/Foreign
           Language

B34    Best Use of Negative or Contrast
B35    Best Use of Social Pressure
PUBLIC AFFAIRS/ISSUE ADVOCACY DIVISION
B36    For National
B37    For Statewide
B38    For Local
MISCELLANEOUS
B39    Best Use of Opposition Research

TELEVISION

CANDIDATE DIVISION
C01     For Presidential Primary
C02    For Governor
C03    For Down-Ballot Statewide
C04    For State Legislature
C05    For Mayor
C06    For Local/Municipal/Regional
C07    For Special Election - Federal
C08    For Special Election - Statewide
C09    For Special Election - Local
C10     For PAC/Super PAC
C11      Bilingual/Multilingual/Foreign
           Language

 


C12    Best Use of Humor
C13    Best Use of Negative or Contrast
C14    Best Use of Personality or Celebrity
C15    Independent Expenditure Campaign
           - Presidential Primary

C16    Independent Expenditure Campaign
           - Governor

C17    Independent Expenditure Campaign
           - Down-Ballot Statewide

C18    Independent Expenditure Campaign
           - State Legislature

 


C19    Independent Expenditure Campaign
           - Mayor

C20    Independent Expenditure Campaign
           - Local/Municipal/Regional

C21    Independent Expenditure Campaign
           - Special Election - Federal

C22    Independent Expenditure Campaign
           - Special Election - Statewide

C23    Independent Expenditure Campaign
           - Special Election - Local
BALLOT INITIATIVE DIVISION
C24    For Statewide
C25    For Local
C26    Bilingual/Multilingual/Foreign
           Language
PUBLIC AFFAIRS/ISSUE ADVOCACY DIVISION
C27    For National
C28    For Statewide
C29    For Local

DIGITAL/INTERNET

CANDIDATE DIVISION
D01    Internet Advertising – Presidential
            Primary

D02    Internet Advertising - Governor
D03    Internet Advertising - Down-Ballot
            Statewide

D04    Internet Advertising - State Legislature
D05    Internet Advertising - Mayor
D06    Internet Advertising -
           Local/Municipal/Regional

D07    Internet Advertising - Special Election -
           Federal
D08    Internet Advertising - Special Election
           - Statewide

D09     Internet Advertising - Special Election
           - Local

D10    Internet Advertising - Best Use of
           Search Engine Marketing

D11    Internet Advertising - Best Use of
          Targeting

D12    Internet Advertising - Best Use of Email
          Marketing for Digital Acquisition
          Campaign

 


D13    Website - Presidential Primary
D14    Website - Governor
D15    Website - Down-Ballot Statewide
D16    Website - State Legislature
D17    Website - Mayor
D18    Website - Local/Municipal/Regional
D19    Website - Special Election - Federal
D20    Website - Special Election - Statewide
D21     Website - Special Election - Local
D22    Web Video
D23    Digital Creative - Stand Alone (NEW)
D24    Digital Creative - Full Set (NEW)
D25    Bilingual/Multilingual/Foreign
           Language

D26    Best Use of Social Media
D27    Best Use of Social Media - Digital
D28    Best Use of Video
           Acquisition Campaign

D29    Best Use of a Meme
D30    Best Viral Campaign (NEW)
D31     Best Use of Email Marketing
           (Non-Fundraising)

D34    Best Use of Humor
D32    Best Use of Negative or Contrast

 


D34    Independent Expenditure Campaign
           - Presidential Primary

D35    Independent Expenditure Campaign
           - Governor

D36    Independent Expenditure Campaign
           - Down-Ballot Statewide

D37    Independent Expenditure Campaign
           - State Legislature

D38    Independent Expenditure Campaign
           - Mayor

D39    Independent Expenditure Campaign
           - Local/Municipal/Regional

D40    Independent Expenditure Campaign
           - Special Election - Federal

D41    Independent Expenditure Campaign
           - Special Election - Statewide

D42    Independent Expenditure Campaign
           - Special Election - Local
BALLOT INITIATIVE DIVISION
D43    Internet Advertising
D44    Website
D45    Web Video
D46    Digital Creative - Stand Alone (NEW)
D47    Digital Creative - Full Set (NEW)
D48    Best Use of Email Marketing
           (Non-Fundraising)

D49    Best Use of Social Media
PUBLIC AFFAIRS/ISSUE ADVOCACY DIVISION
D50   Internet Advertising
D51    Website
D52    Web Video
D53    Best Use of Email Marketing
           (Non-Fundraising)

D54    Best Use of Social Media

PHONES

CANDIDATE DIVISION
E01    Automated Calls
E02    Live Calls
E03    Telephone Town Hall Call/Forum Call

 

BALLOT INITIATIVE DIVISION
E04    Live Calls
E05    Telephone Town Hall Call/Forum Call

 

PUBLIC AFFAIRS/ISSUE ADVOCACY DIVISION
E06    Patch-Through Program Autodial/Live
E07    Telephone Town Hall Call/Forum Calls
MISCELLANEOUS
E08    Best Use of Automated SMS Texting
E09    Best Use of Peer to Peer Texting (NEW)
E10     Best Use of Automated SMS
           Fundraising
(NEW)
E11      Best Use of Peer to Peer Fundraising
           (NEW)
E12     Best Mobile Application
E13     Best Use of Social Science Research

RADIO

CANDIDATE DIVISION
F01     For Presidential Primary
F02    For Governor
F03    For Down-Ballot Statewide
F04    For Mayor
F05    For State Legislature
F06    For Local/Municipal/Regional

 


F07   For Special Election - Federal
F08   For Special Election - Statewide
F09   For Special Election - Local
F10    For PAC/Super PAC
F11     Bilingual/Multilingual/Foreign
          Language

F12    Best Use of Humor
F13    Best Use of Negative or Contrast
F14    Independent Expenditure Campaign

 

BALLOT INITIATIVE DIVISION
F15    Best Use of Radio
PUBLIC AFFAIRS/ISSUE ADVOCACY DIVISION
F16    Best Use of Radio
MISCELLANEOUS
F17    Best Use of Internet Radio

FUNDRAISING

G01    Best Use of Direct Mail
G02    Best Use of Email
G03    Best Use of Social Media
G04    Best Use of Website/Donation
           Page

G05    Best Use of a Landing Page for
           Digital Fundraising

G06    Best Use of a Mobile App for
           Digital Fundraising

G07    Best Use of Phones
G08    For PAC
G09   For Independent Committee and
           Super PACS
(NEW)
G10    For 501(c)(4) (NEW)
G11     For Trade Association Fundraising
G12    Fundraising Gift With Donation
G13    Fundraising Event

NEWSPAPER

H01    Full Page
H02    Less Than Full Page
H03    Insert

COLLATERAL

I01    Billboard
I02    Door Hanger
I03    Logo
I04    Mass Transit/Bus Sign
I05    Most Original/Innovative
          Collateral Material

I06    Non-Mail Brochure
I07    Yard/Outdoor Sign

FIELD

J01    Paid Field Program
J02    Field Program - Federal
J03    Field Program - Statewide
J04    Field Program - Local
J05    Field Program - Ballot Initiative
J06    GOTV - Federal
J07    GOTV - Statewide
J08    GOTV - Local
J09    GOTV - Ballot Initiative

 

J10    Ballot Access - Petition Collection
J11    Grassroots Program -
         Public Affairs/Issue Advocacy

J12    Absentee/Early Voting Program
J13    Voter Registration Program
J14    Voter ID Program
J15    Walk/Handout Piece
J16    Best Use of Analytics

STUDENT

K01    Best Campaign Plan

SHOULDA, WOULDA, COULDA

L01    Best Use of Direct Mail
L02    Best Use of Television
L03    Best Use of Digital/Internet
L04    Best Use of Phones
L05    Best Fundraising Effort
L06    Best Use of Radio
L07    Best Use of Newspaper
L08    Best Use of Collateral

THE ONE THAT GOT AWAY

M01    Best Use of Direct Mail (NEW)
M02    Best Use of Television (NEW)
M03    Best Use of Digital/Internet (NEW)
M04    Best Use of Radio (NEW)
M05    Best Use of Collateral (NEW)

TECHNOLOGY

N01    Best Ad Technology Innovation
N02    Best Innovation for Voter Targeting
N03    Best Fundraising Technology (NEW)
N04    Best Use of Mobile Technology
N05    Best Use of Data Analytics/Machine
            Learning (Non-Fundraising)
(NEW)
N06    Best Use of Data Analytics/Machine
            Learning in Online Fundraising
(NEW)
N07    Best Use of New Field
            Technology
(NEW)

 

Questions? If you have any additional questions, you can contact Emmi Navarro, Pollie Contest Coordinator, at (703) 682-2191 or enavarro@theaapc.org.