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2021 POLLIE CATEGORIES

 

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CLICK HERE FOR FULL LIST OF CATEGORIES AND DESCRIPTIONS


OVERALL

CANDIDATE DIVISION
A01
Direct Mail Campaign - Democrat
A02
Direct Mail Campaign - Republican
A03
Television Campaign - Democrat
A04
Television Campaign - Republican
A05
Digital Campaign - Democrat
A06
Digital Campaign - Republican
A07
Phone Campaign - Democrat
A08
Phone Campaign - Republican
A09
Radio Campaign - Democrat
A10
Radio Campaign - Republican

 

 
A11
Fundraising Campaign - Democrat
A12
Fundraising Campaign - Republican
A13
Field Campaign - Democrat
A14
Field Campaign - Republican
A15
Best Use of Opposition Research - Democrat
A16
Best Use of Opposition Research - Republican
A17
Best in Show - Democrat
A18
Best in Show - Republican

  

BALLOT INITIATIVE DIVISION
A19
Direct Mail Campaign
A20
Television Campaign
A21
Digital Campaign
A22
Phone Campaign
A23
Radio Campaign
A24
Fundraising Campaign
A25
Best in Show
PUBLIC AFFAIRS/ISSUE ADVOCACY DIVISION
A26
Direct Mail Campaign.
A27
Television Campaign
A28
Digital Campaign
A29
Phone Campaign
A30
Radio Campaign
A31
Fundraising Campaign
A32
Newspaper Campaign
A33
Best PAC Campaign
A34
Best in Show
MISCELLANOUS DIVISION
A35
Best New and Unusual Tactic
A36
Best Data Analytics Solution
A37
Best Use of Data Analytics/Machine Learning
A38
For Supreme Court of the United States Justice

DIRECT MAIL

CANDIDATE DIVISION
B01
For Presidential Primary
B02
For President
B03
For U.S. Senate
B04
For U.S. House of Representatives
B05
For Special Election - Federal
B06
For PAC/Super PAC
B07
For Organization
B08
Bilingual/Multilingual/Foreign Language
B09
Early Voting/Absentee Ballot/Vote-by-Mail
B10
Best Use of Humor
B11
Best Use of Negative or Contrast
B12
Best Use of Illustration or Photography

 

 
B13
Best Use of Social Pressure
B14
Best Use of Targeting
B15
Best Use of Slate Mail
B16
GOTV - Presidential
B17
GOTV - Federal
B18
Independent Expenditure Campaign - Presidential Primary
B19
Independent Expenditure Campaign - President
B20
Independent Expenditure Campaign - U.S. Senate
B21
Independent Expenditure Campaign - U.S. House of Representatives
B22
Independent Expenditure Campaign - Special Election - Federal

 

BALLOT INITIATIVE DIVISION
B23
For Statewide
B24
For Local
B25
GOTV
B26
Bilingual/Multilingual/Foreign Language
B27
Best Use of Negative or Contrast
B28
Best Use of Social Pressure
PUBLIC AFFAIRS/ISSUE ADVOCACY DIVISION
B29
For National
B30
For Statewide
B31
For Local
MISCELLANOUS DIVISION
B32
Best Use of Opposition Research

TELEVISION

CANDIDATE DIVISION
C01
For Presidential Primary
C02
For President
C03
For U.S. Senate
C04
For U.S. House of Representatives
C05
For Special Election - Federal
C06
For PAC/Super PAC
C07
Non-English Language
C08
Best Use of Humor
C09
Best Use of Negative or Contrast
C10
Best Use of Personality or Celebrity
C11
Independent Expenditure Campaign - Presidential Primary

 

 
C12
Independent Expenditure Campaign - Presidential
C13
Independent Expenditure Campaign – U.S. Senate
C14
Independent Expenditure Campaign – U.S. House of Representatives
C15
Independent Expenditure Campaign - Special Election - Federal

 

BALLOT INITIATIVE DIVISION
C16
For Statewide
C17
For Local
C18
Bilingual/Multilingual/Foreign Language
PUBLIC AFFAIRS/ISSUE ADVOCACY DIVISION
C19
For National
C20
For Statewide
C21
For Local

DIGITAL/INTERNET

CANDIDATE DIVISION
D01
Internet Advertising - Presidential Primary
D02
Internet Advertising - President
D03
Internet Advertising - U.S. Senate
D04
Internet Advertising - U.S. House of Representatives
D05
Internet Advertising - Special Election - Federal
D06
Internet Advertising - Best Use of Search Engine Marketing
D07
Internet Advertising - Best Use of Targeting
D08
Internet Advertising - Best Use of Email Marketing for Digital Acquisition Campaign
D09
Website - Presidential Primary
D10
Website - President
D11
Website - U.S. Senate
D12
Website - U.S. House of Representatives

 

 
D13
Website - Special Election - Federal
D14
Web Video
D15
Digital Creative - Stand Alone
D16
Digital Creative - Full Set
D17
Bilingual/Multilingual/Foreign Language
D18
Best Use of Social Media
D19
Best Use of Social Media - Digital Acquisition Campaign
D20
Best Use of Video
D21
Best Use of a Meme
D22
Best Viral Campaign
D23
Best Use of Email Marketing (Non-Fundraising)
D24
Best Use of Humor
D25
Best Use of Negative or Contrast
D26
Independent Expenditure Campaign - Presidential Primary

 

 
D27
Independent Expenditure Campaign - President
D28
Independent Expenditure Campaign – U.S. Senate
D29
Independent Expenditure Campaign – U.S. House of Representatives
D30
Independent Expenditure Campaign - Federal
BALLOT INITIATIVE DIVISION
D31
Internet Advertising
D32
Website
D33
Web Video
D34
Digital Creative - Stand Alone
D35
Digital Creative - Full Set
D36
Best Use of Email Marketing (Non-Fundraising)
D37
Best Use of Social Media
PUBLIC AFFAIRS/ISSUE ADVOCACY DIVISION
D38
Internet Advertising
D39
Website
D40
Web Video
D41
Best Use of Email Marketing (Non-Fundraising)
D42
Best Use of Social Media

PHONES

CANDIDATE DIVISION
E01
Automated Call
E02
Live Call
E03
Telephone Town Hall Call/Forum Call
BAL
OT INITIATIVE DIVISION
E04
Live Call
E05
Telephone Town Hall Call/Forum Call

 

PUBLIC AFFAIRS/ISSUE ADVOCACY DIVISION
E06
Patch-Through Program Autodial/Live
E07
Telephone Town Hall Call/Forum Calls

 

MISCELLANEOUS
E08
Best Use of Automated SMS Texting
E09
Best Use of Peer to Peer Texting
E10
Best Use of Automated SMS Fundraising
E11
Best Use of Peer to Peer Fundraising
E12
Best Mobile Application

RADIO

CANDIDATE DIVISION
F01
For Presidential Primary
F02
For President
F03
For U.S. Senate
F04
For U.S. House of Representatives
F05
For Special Election - Federal
F06
For PAC/Super PAC
F07
Bilingual/Multilingual/Foreign Language
F08
Best Use of Humor
F09
Best Use of Negative or Contrast
F10
Independent Expenditure Campaign

 

BALLOT INITIATIVE DIVISION
F11
Best Use of Radio
PUBLIC AFFAIRS/ISSUE ADVOCACY DIVISION
F12
Best Use of Radio
MISCELLANEOUS
F13
Best Use of Internet Radio

FUNDRAISING

G01
Best Use of Direct Mail
G02
Best Use of Email
G03
Best Use of Social Media
G04
Best Use of Website/Donation Page
G05
Best Use of a Landing Page for Digital Fundraising
G06
Best Use of a Mobile App for Digital Fundraising
G07
Best Use of Phones
G08
For PAC
G09
For Independent Committee and Super PACS
G10
For 501(c)(4)
G11
For Use of Trade Association Fundraising
G12
Fundraising Gift with Donation
G13
Fundraising Event
G14
Virtual Fundraising Event (NEW)

NEWSPAPER

H01
Full Page
H02
Less Than Full Page
H03
Insert

COLLATERAL

I01
Billboard/Large Signage
I02
Door Hanger
I03
Logo & Branding
I04
Most Original/Innovative Collateral Material
I05
Yard/Outdoor Sign

FIELD

J01
Paid Field Program
J02
Field Program - Federal
J03
Field Program - Ballot Initiative
J04
GOTV - Federal
J05
GOTV - Ballot Initiative
J06
Ballot Access - Petition Collection
J07
Grassroots Program - Public Affairs/Issue Advocacy
J08
Absentee/Early Voting Program
J09
Voter Registration Program
J10
Voter ID Program
J11
Walk/Handout Piece
J12
Best Use of Analytics

STUDENT

K01
Best Campaign Plan

SHOULDA, WOULDA, COULDA

L01
Best Use of Direct Mail
L02
Best Use of Television
L03
Best Use of Digital
L04
Best Use of Phones
L05
Best Fundraising Effort
L06
Best Use of Radio
L07
Best Use of Newspaper
L08
Best Use of Collateral

TECHNOLOGY

M01
Best Ad Technology Innovation
M02
Best Innovation for Voter Targeting
M03
Best Fundraising Technology
M04
Best Use of Mobile Technology
M05
Best Use of Data Analytics/Machine Learning (Non-Fundraising)
M06
Best Use of Data Analytics/Machine Learning in Online Fundraising
M07
Best Use of New Field Technology

REGIONAL CATEGORIES (NEW)

MISCELLANEOUS
N01
Best Use of Direct Mail - Small Budget Campaign (<$1 Million)
N02
Best Use of Television - Small Budget Campaign (<$1 Million)
N03
Best Best Use of Digital - Small Budget Campaign (<$1 Million)
N04
Best Use of Phones/Text - Small Budget Campaign (<$1 Million)
N05
Best Fundraising Effort - Small Budget Campaign (<$1 Million)
N06
Best Use of Radio - Small Budget Campaign (<$1 Million)
N07
Best Use of Newspaper - Small Budget Campaign (<$1 Million)
N08
Best Use of Collateral - Small Budget Campaign (<$1 Million)
CANIDATE DIVISION
N09
Direct Mail - For Governor
N10
Direct Mail - For Statewide (Non-Federal/Non-Gubernatorial)
N11
Direct Mail - For State Legislature
N12
Direct Mail - For Local/Municipal/Mayoral - Small Budget (<$1 Million)
N13
Direct Mail - Local/Municipal/Mayoral
N14
Direct Mail - GOTV (Non-Federal)
N15
Direct Mail - Independent Expenditure Campaign - For Governor
N16
Direct Mail - Independent Expenditure Campaign - For Statewide (Non-Federal/Non-Gubernatorial)
N17
Direct Mail - Independent Expenditure Campaign - For State Legislature
N18
Direct Mail - Independent Expenditure Campaign - For Local/Municipal/Mayoral Small Budget Campaign (<$1 Million)
N19
Direct Mail - Independent Expenditure Campaign - Local/Municipal/Regional
N20
Television - For Governor
N21
Television - For Statewide (Non-Federal/Non-Gubernatorial)
N22
Television - For State Legislature
N23
Television - For Local/Municipal/Mayoral - Small Budget Campaign (<$1 Million)

 

N24
Television - Local/Municipal/Mayoral
N25
Television - Independent Expenditure Campaign - For Governor
N26
Television - Independent Expenditure Campaign - For Statewide (Non-Federal/Non-Gubernatorial)
N27
Television - Independent Expenditure Campaign - For State Legislature
N28
Television - Independent Expenditure Campaign - For Local/Municipal/Mayoral -Small Budget Campaign (<$1 Million)
N29
Television - Independent Expenditure Campaign - Local/Municipal/Mayoral
N30
Internet Advertising - For Governor
N31
Internet Advertising - For Statewide (Non-Federal/Non-Gubernatorial)
N32
Internet Advertising - For State Legislature
N33
Internet Advertising - For Local/Municipal/Mayoral - Small Budget Campaign ($1 Million)
N34
Internet Advertising - Local/Municipal/Regional
N35
Website - Governor
N36
Website - For Statewide (Non-Federal/Non-Gubernatorial)
N37
Website - State Legislature

 

N38
Website - Local/Municipal/Mayoral - Small Budget Campaign (<$1 Million)
N39
Website - Local/Municipal/Mayoral
N40
Digital Independent Expenditure Campaign - For Governor
N41
Digital Independent Expenditure Campaign - For Statewide (Non-Federal/Non-Gubernatorial)
N42
Digital Independent Expenditure Campaign - For State Legislature
N43
Digital Independent Expenditure Campaign - For Local/Municipal/Mayoral - Small Budget (<$1 million)
N44
Digital Independent Expenditure Campaign - Local/Municipal/Mayroal
N45
Radio Advertisement - Non-Federal
N46
Field Program - Non-Federal
N47
Field - GOTV - Non-Federal

 

Questions? If you have any additional questions, you can contact Emmi Navarro, Pollie Contest Coordinator, at (703) 682-2191 or enavarro@theaapc.org.