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2019 POLLIE CATEGORIES

 

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CLICK HERE FOR FULL LIST OF CATEGORIES AND DESCRIPTIONS


OVERALL

CANDIDATE DIVISION
A01    Direct Mail Campaign - Democrat
A02    Direct Mail Campaign - Republican
A03    Television Campaign - Democrat
A04    Television Campaign - Republican
A05    Digital or Internet Campaign
           - Democrat

A06    Digital or Internet Campaign
           - Republican

A07    Phone Campaign - Democrat
A08    Phone Campaign - Republican
A09    Radio Campaign - Democrat
A10    Radio Campaign - Republican

 


A11     Fundraising Campaign - Democrat
A12    Fundraising Campaign - Republican
A13    Field Campaign - Democrat
A14    Field Campaign - Republican
A15    Best Use of Opposition Research
           - Democrat

A16    Best Use of Opposition Research
           - Republican

A17    Best in Show - Democrat
A18    Best in Show - Republican

  

BALLOT INITIATIVE DIVISION
A19    Direct Mail Campaign
A20   Television Campaign
A21    Digital or Internet Campaign
A22    Phone Campaign
A23    Radio Campaign
A24    Fundraising Campaign
A25    Best in Show
PUBLIC AFFAIRS/ISSUE ADVOCACY DIVISION
A26    Direct Mail Campaign
A27    Television Campaign
A28    Digital or Internet Campaign
A29    Phone Campaign
A30    Radio Campaign
A31    Fundraising Campaign
A32    Newspaper Campaign
A33    Best PAC Campaign (NEW)
A34    Best in Show

MISCELLANOUS DIVISION
A35     Best New and Unusual Tactic
A36     Best Data Analytics Solution (NEW)
A37     Best Use of Data Analytics/Machine
            Learning
(NEW)


DIRECT MAIL

CANDIDATE DIVISION
B01    For Governor
B02    For U.S. Senate
B03    For U.S. House of Representatives
B04    For Down-Ballot Statewide
B05    For State Legislature
B06    For Mayor
B07    For Local/Municipal/Regional
B08    For Special Election - Federal
B09    For Special Election - Statewide
B10     For Special Election - Local
B11      For PAC/Super PAC
B12     For Organization
B13     Bilingual/Multilingual/Foreign
           Language

 


B14    Early Voting/Absentee/Vote-by-Mail
B15    Best Use of Humor
B16    Best Use of Negative or Contrast
B17    Best Use of Illustration
          or Photography

B18    Best Use of Social Pressure
B19    Best Use of Targeting
B20    Best Use of Slate Mail
B21     GOTV
B22    Independent Expenditure Campaign
           - Governor

B23    Independent Expenditure Campaign
           - U.S. Senate

B24    Independent Expenditure Campaign
           - U.S. House of Representatives

 


B25    Independent Expenditure Campaign
           - Down-Ballot Statewide

B26    Independent Expenditure Campaign
           - State Legislature

B27    Independent Expenditure Campaign
           - Mayor

B28    Independent Expenditure Campaign
           - Local/Municipal/Regional

B29    Independent Expenditure Campaign
           - Special Election - Federal

B30    Independent Expenditure Campaign
           - Special Election - Statewide

B31    Independent Expenditure Campaign
           - Special Election - Local
BALLOT INITIATIVE DIVISION
B32    For Statewide
B33    For Local
B34    GOTV
B35    Bilingual/Multilingual/Foreign
           Language

B36    Best Use of Negative or Contrast
B37    Best Use of Social Pressure
PUBLIC AFFAIRS/ISSUE ADVOCACY DIVISION
B38    For National
B39    For Statewide
B40    For Local
MISCELLANEOUS
B41    Best Use of Opposition Research

TELEVISION

CANDIDATE DIVISION
C01    For Governor
C02    For U.S. Senate
C03    For U.S. House of Representatives
C04    For Down-Ballot Statewide
C05    For State Legislature
C06    For Mayor
C07    For Local/Municipal/Regional
C08    For Special Election - Federal
C09    For Special Election - Statewide
C10     For Special Election - Local
C11      For PAC/Super PAC
C12     Bilingual/Multilingual/Foreign
           Language

 


C13    Best Use of Humor
C14    Best Use of Negative or Contrast
C15    Best Use of Personality or Celebrity
C16    Independent Expenditure Campaign
           - Governor

C17    Independent Expenditure Campaign
           - For U.S. Senate

C18    Independent Expenditure Campaign
           - For U.S. House of Representatives

C19    Independent Expenditure Campaign
           - Down-Ballot Statewide

C20    Independent Expenditure Campaign
           - State Legislature

 


C21    Independent Expenditure Campaign
           - Mayor

C22    Independent Expenditure Campaign
           - Local/Municipal/Regional

C23    Independent Expenditure Campaign
           - Special Election - Federal

C24    Independent Expenditure Campaign
           - Special Election - Statewide

C25    Independent Expenditure Campaign
           - Special Election - Local
BALLOT INITIATIVE DIVISION
C26    For Statewide
C27    For Local
C28    Bilingual/Multilingual/Foreign
           Language
PUBLIC AFFAIRS/ISSUE ADVOCACY DIVISION
C29    For National
C30    For Statewide
C31     For Local

DIGITAL/INTERNET

CANDIDATE DIVISION
D01    Internet Advertising - Governor
D02    Internet Advertising - For U.S. Senate
D03    Internet Advertising - For U.S. House
            of Representatives

D04    Internet Advertising - Down-Ballot
            Statewide

D05    Internet Advertising - State Legislature
D06    Internet Advertising - Mayor
D07    Internet Advertising -
           Local/Municipal/Regional

D08    Internet Advertising -
           Local/Municipal/Regional

D09    Internet Advertising - Special Election -
           Supreme Court of the U.S. Justice
           
(NEW)
D10    Internet Advertising - Special Election -
           Statewide

D11     Internet Advertising - Special Election -
           Local

D12    Internet Advertising - Best Use of
           Search Engine Marketing

D13    Internet Advertising - Best Use of
          Targeting

D14    Internet Advertising - Best Use of Email
          Marketing for Digital Acquisition
          Campaign

 


D15    Website - Governor
D16    Website - U.S. Senate
D17    Website - U.S. House of Representatives
D18    Website - Down-Ballot Statewide
D19    Website - State Legislature
D20   Website - Mayor
D21    Website - Local/Municipal/Regional
D22    Website - Special Election - Federal
D23    Website - Special Election - Statewide
D24    Website - Special Election - Local
D25    Web Video
D26    Digital Creative - Stand Alone (NEW)
D27    Digital Creative - Full Set (NEW)
D28    Bilingual/Multilingual/Foreign
           Language

D29    Best Use of Social Media Advertising
D30    Best Use of Social Media - Digital
D31     Best Use of Video
           Acquisition Campaign

D32    Best Use of a Meme
D33    Best Use of Email Marketing
           (Non-Fundraising)

D34    Best Use of Humor
D35    Best Use of Negative or Contrast

 


D36    Independent Expenditure Campaign
           - Governor

D37    Independent Expenditure Campaign
           - U.S. Senate

D38    Independent Expenditure Campaign
           - U.S. House of Representatives

D39    Independent Expenditure Campaign
           - Down-Ballot Statewide

D40    Independent Expenditure Campaign
           - State Legislature

D41    Independent Expenditure Campaign
           - Mayor

D42    Independent Expenditure Campaign
           - Local/Municipal/Regional

D43    Independent Expenditure Campaign
           - Special Election - Federal

D44    Independent Expenditure Campaign
           - Special Election - Statewide

D45    Independent Expenditure Campaign
           - Special Election - Local
BALLOT INITIATIVE DIVISION
D46    Internet Advertising
D47    Website
D48    Web Video
D49    Digital Creative - Stand Alone (NEW)
D50    Digital Creative - Full Set (NEW)
D51     Best Use of Email Marketing
           (Non-Fundraising)

D52    Best Use of Social Media
PUBLIC AFFAIRS/ISSUE ADVOCACY DIVISION
D53    Internet Advertising
D54    Website
D55    Web Video
D56    Best Use of Email Marketing
           (Non-Fundraising)

D57    Best Use of Social Media
MISCELLANEOUS DIVISION
D58    Best Use of Data Analytics/Machine
           Learning (Non-Fundraising)
(NEW)
D59    Best Use of a Mobile App

PHONES

CANDIDATE DIVISION
E01    Automated Calls
E02    Live Calls
E03    Telephone Town Hall Call/Forum Call

 

BALLOT INITIATIVE DIVISION
E04    Live Calls
E05    Telephone Town Hall Call/Forum Call

 

PUBLIC AFFAIRS/ISSUE ADVOCACY DIVISION
E06    Patch-Through Program Autodial/Live
E07    Telephone Town Hall Call/Forum Calls
MISCELLANEOUS
E08    Best Use of Mobile Technology
E09    Best Use of Social Science Research
E10     Innovative Use of Automated SMS
           Technology

E11      Best Use of Peer to Peer Texting (NEW)

RADIO

CANDIDATE DIVISION
F01    For Governor
F02    For U.S. Senate
F03    For U.S. House of Representatives
F04    For Down-Ballot Statewide
F05    For Mayor
F06    For State Legislature
F07    For Local/Municipal/Regional

 


F08    For Special Election - Federal
F09    For Special Election - Statewide
F10    For Special Election - Local
F11     For PAC/Super PAC
F12    Bilingual/Multilingual/Foreign Language
F13    Best Use of Humor
F14    Best Use of Negative or Contrast
F15    Independent Expenditure Campaign

 

BALLOT INITIATIVE DIVISION
F16    Best Use of Radio
PUBLIC AFFAIRS/ISSUE ADVOCACY DIVISION
F17    Best Use of Radio
MISCELLANEOUS
F18    Best Use of Internet Radio

FUNDRAISING

G01    Best Use of Direct Mail
G02    Best Use of Email
G03    Best Use of Social Media
G04    Best Use of Website/Donation
           Page

G05    Best Use of a Landing Page for
           Digital Fundraising

G06    Best Use of a Mobile App for
           Digital Fundraising

G07    Best Use of Phones
G08    Best Fundraising Technology (NEW)
G09    Best Use of Data Analytics/Machine
           Learning in Online Fundraising
(NEW)
G10    For PAC
G11     For Independent Committee and Super
          PACS
(NEW)
G12    For 501(c)(4) (NEW)
G13    For Trade Association Fundraising
G14    Fundraising Gift With Donation
G15    Fundraising Event

NEWSPAPER

H01    Full Page
H02    Less Than Full Page
H03    Insert

COLLATERAL

I01    Billboard
I02    Door Hanger
I03    Logo
I04    Mass Transit/Bus Sign
I05    Most Original/Innovative
          Collateral Material

I06    Non-Mail Brochure
I07    Yard/Outdoor Sign

FIELD

J01    Paid Field Program
J02    Field Program - Federal
J03    Field Program - Statewide
J04    Field Program - Local
J05    Field Program - Ballot Initiative
J06    GOTV - Federal
J07    GOTV - Statewide
J08    GOTV - Local
J09    GOTV - Ballot Initiative

 

J10    Ballot Access - Petition Collection
J11    Grassroots Program -
         Public Affairs/Issue Advocacy

J12    Absentee/Early Voting Program
J13    Voter Registration Program
J14    Voter ID Program
J15    Walk/Handout Piece
J16    Best Use of New Technology
J17    Best Use of Analytics

STUDENT

K01    Best Campaign Plan

SHOULDA, WOULDA, COULDA

L01    Best Use of Direct Mail
L02    Best Use of Television
L03    Best Use of Digital/Internet
L04    Best Use of Phones
L05    Best Fundraising Effort
L06    Best Use of Radio
L07    Best Use of Newspaper
L08    Best Use of Collateral

THE ONE THAT GOT AWAY

M01    Best Use of Direct Mail (NEW)
M02    Best Use of Television (NEW)
M03    Best Use of Digital/Internet (NEW)
M04    Best Use of Radio (NEW)
M05    Best Use of Collateral (NEW)

 

Questions? If you have any additional questions, you can contact Jenn Cutri, Pollie Contest Manager, at (703) 245-8022 or jcutri@theaapc.org