AAPC will NOT be requiring HARD COPIES for direct mail and collateral entries. Rather, entrants must upload electronic copies of each collateral/direct mail piece to accompany each entry.
All individuals and/or teams at for-profit and non-profit organizations including: sole practitioners, companies, agencies, PR and public affairs companies, associations, government and NGOs, and corporations. Vendors are also eligible to compete on behalf of their client(s).To be eligible for the 2025 competition, work entered must have been produced, aired, or screened between January 1, 2024 and December 31, 2024, with the exception of the Shoulda, Woulda, Coulda Division**. Entrants must be directly responsible for the design, creation and production of their submissions. With the exception of Student Awards, all submissions must be created by professionals on behalf of their clients. Non-professional submissions will not be accepted.
**Shoulda, Woulda, Coulda are classic political advertising pieces from any year, provided it has not previously won a Pollie, or made it to air.
The Contest is open for submissions in all media—direct mail, television, digital/internet, phones, radio, newspaper, collateral—and all disciplines, including opposition research, field, fundraising
The 2025 Pollie Awards Contest is divided into four divisions:
Candidate Division – Work created for a Candidate Campaign
Ballot Initiative Division – Work created for a Ballot Initiative or a Referendum Campaign
Public Affairs/Issue Advocacy Division – Work created for a Public Affairs or Issue Advocacy Campaign
Miscellaneous Division – Work created for a Candidate Campaign, a Ballot Initiative or a Referendum Campaign, or a Public Affairs or Issue Advocacy Campaign.
In order to maintain the integrity and fairness of the Pollie Awards, and to prevent possible bias in judging, you cannot include your name or your company name in your submitted work.
If your company is also the client in the entry you are submitting, you may include the client’s name as long as you do not indicate that it is the company you work for. AAPC reserves the right to disqualify entries if they violate this rule.
The overall categories are meant for a series of work from one campaign, i.e. more than one piece of work. The regular categories are meant for one piece of work per entry.
The Pollie Contest is judged exclusively online. To guarantee that every submission is evaluated fairly by our peers, only AAPC draws on the expertise of more than 250 judges of equal proportion with regard to political party affiliation. Panels of six to eight judges are comprised of political consultants, public affairs practitioners, academics, political analysts, advertising experts, and media personalities who are randomly assigned categories which are judged primarily on the basis of political effectiveness, creativity and production value. Each judge’s score is averaged with those from all other judges evaluating the same Pollie entry. All entries receiving awards must reach a set minimum score to be eligible.
Yes! Judges must be AAPC members and they may not evaluate any categories to which they (or their organization) have submitted work. If you are interested in being a 2025 Pollie Contest Judge, please apply today! This year’s judging period will run from Wednesday, February 12, 2025 through Monday, February 24, 2025. When you are approved, you will receive an email with further instructions.
Judging the Pollie Awards provides you with the opportunity to give back to the Association as well as view an array of work that will surely inspire your own. To show our appreciation for taking your time to be a part of the 2025 Pollie Awards & Conference, your name and company will be featured in the 2025 Winners Book.
AAPC will contact you if you are selected as a 2025 Pollie Award winner, but will keep your winning entry and award level confidential until the 2025 Pollie Awards Ceremony.
Winners receive a Pollie trophy, a “press kit” including an official winner’s seal and press release template and recognition in AAPC’s printed Winners Book and more.
Who is eligible to enter and win a Pollie Award?
